Once known as the Kingdom of a Million Elephants, the average altitude in Laos is over 700 masl and on the Bolaven Plateau at the southern tip of Laos, where 95% of green Laotian coffee is grown, altitudes reach 1,350 masl. The potential for expanding production of specialty coffee in Laos is so great that Olam is growing coffee on 1,300 hectares of land in the rich volcanic soils at the heart of the Bolaven Plateau with plans to expand to 2,000 hectares. Numerous rivers and creeks of every size cross the plateau heading west and eventually to the Mekong river.